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The second major element of the Fusion Technology used in the ERC Fusion Driver is its super-lightweight composite body. The titanium cup-face used in the ERC Fusion Driver is also precisely tuned to create the powerful sound golfers want to hear at impact. The cup-face construction makes the clubface stronger in key, high-stress areas for greater strength, while VFT(R) Technology creates a highly efficient transfer of energy from clubhead to golf ball at impact to help achieve the maximum COR allowed by the USGA and R&A. This is similar to the face design first used by the Company in its legendary ERC II(R) Forged Titanium Driver, and encompasses Callaway Golf's Variable Face Thickness (VFT) Technology. First is the forged titanium cup-face design, which wraps around the face of the club and extends into the crown, ribbon and sole areas of the clubhead. The Fusion Technology that powers the ERC Fusion Driver is the successful blend of two design elements created and refined by Callaway Golf. This is a unique driver made with Fusion Technology, and we believe golfers of all skill levels will enjoy the potential distance and forgiveness benefits of the ERC Fusion Driver." This is not a titanium driver with a composite body, nor is it a composite driver with a titanium face.
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There are other metal woods that use both titanium and composite materials, but none of them integrates the full benefits of the two materials as extensively - and successfully - as the ERC Fusion Driver. "It is unlike any other driver on the market anywhere in the world.
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"We believe the ERC Fusion Driver is the most technologically advanced driver ever made," said Ron Drapeau, Chairman and CEO of Callaway Golf. It is expected to ship to retail accounts in December. The ERC Fusion Driver conforms to the Rules of Golf as administered by the USGA and the Royal & Ancient Golf Club of St. The result is a driver that fuses the best elements of titanium and composites by taking full advantage of both materials. The driver combines a high-performance forged titanium "cup-face" with a lightweight carbon composite body that contains strategically located internal weighting. Bearing the initials of Company founder Ely Reeves Callaway, the ERC Fusion Driver represents the most forward-looking design Callaway Golf has ever brought to market. 1, 2003-Callaway Golf Company (NYSE: ELY) today officially introduced its new ERC(R) Fusion(R) Driver - featuring radical new Fusion Technology for explosive performance off the tee.